Washington has changed. What started as experimentation by a few presidential campaigns has become a full-blown social media revolution.

• 90% of Congressional offices use blogs to help determine constituent opinion
• 2/3 of Members of Congress are on Facebook
• More than 10% of Congress are already using Twitter
• Seven of the 16 presidential campaigns launched on YouTube

Just as public officials are using social media to tell constituents where they stand on the issues; we the people have an opportunity to tell our representatives what we believe in and how we think they should vote on the important issues of the day.

We call it social advocacy.

By posting a message on a public official’s Facebook page, sending them a tweet about an issue or commenting on a video on their YouTube channel, you can send a personal yet public message about where you stand. Because these platforms are inherently social, this action also alerts your friends, family and colleagues that you have taken a stand, signaling them to become engaged and involved as well.

You can think of it as posting a billboard on the steps of the Capitol.

Together, you can start a movement - you can demonstrate a social majority on the issues that are most important to you.

Are you ready to be heard? SocialCapital™ makes it easy.

Pick your issue, pick your platform.
Get public, get active, get social.
Build your SocialCapital™.

The widget below is an example of a version built for Edelman’s client the American Petroleum Institute (API) and currently can found at EnergyTomorrow.org. It can be customized based on branding, issues, audiences and more.

To find out more about SocialCapital™, contact Alison Armentrout at dpa@edelman.com or (202) 326-1771.

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